Privacy Policy
How Mill River Books collects, uses, and shares personal information, including rights under the CCPA.
Last updated: 24 July 2026
Mill River Books (“we”, “us”) operates the website cubelphyto.hair and the bookshop café at 42 Main St, Millville, MA 01529, United States. This Privacy Policy describes how we handle personal information collected through this site and in connection with our shop.
1. Information we collect
We may collect:
- Identifiers and contact details you provide (name, email address, phone number, message content) via our contact form, email, or phone.
- Commercial information related to special orders or event RSVPs you request.
- Internet or electronic network activity such as IP address, browser type, and pages visited, where analytics cookies are enabled.
- Cookie preference choices stored locally in your browser.
2. How we use information
- To respond to enquiries, special orders, and event questions.
- To operate, secure, and improve our website and services.
- To honor your cookie preferences and, with consent, measure site usage or support marketing.
- To comply with applicable law and protect our rights and customers.
3. Cookies
We use necessary cookies (and local storage) to remember your consent choice and keep the site working. Optional analytics and marketing cookies are set only if you accept them. Details are in our Cookie Policy.
4. Sharing
We do not sell personal information. We do not share personal information for cross-context behavioral advertising. We may share information with service providers who host our website or email, solely as needed to operate the service, under appropriate agreements. We may disclose information if required by law or to protect our rights and customers.
5. Retention
Enquiry and order messages are kept only as long as needed to respond and follow up, then deleted or anonymized unless a longer period is required by law. Cookie consent records in your browser remain until you clear local storage.
6. Your privacy rights (CCPA / California)
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended, including the right to:
- Know what personal information we collect, use, and disclose.
- Request access to or deletion of your personal information, subject to legal exceptions.
- Correct inaccurate personal information we maintain about you.
- Opt out of the sale or sharing of personal information (we do not sell or share personal information as those terms are defined under the CCPA).
- Limit use and disclosure of sensitive personal information, where applicable (we do not use sensitive personal information for purposes that require a limit request).
- Not be discriminated against for exercising your CCPA rights.
To submit a request, email [email protected] or write to the address below. We will verify your identity as required and respond within the timeframes set by law. You may use an authorized agent to make a request on your behalf.
7. Children
Our website is not directed at children under 13. We do not knowingly collect their personal information online. If you believe a child has provided information, contact us and we will delete it.
8. Changes
We may update this policy from time to time. The “Last updated” date at the top will reflect the latest version.
9. Contact
For privacy requests, email [email protected] or write to Mill River Books, 42 Main St, Millville, MA 01529, United States. Phone: +1 508 555 0194.